About You Beauty ~ Natural Beauty Skincare
Behind the Brand | About You Beauty
Who We Are And How We Got Here
Our Mission
At About You Beauty, we are proudly New Zealand-made and dedicated to creating natural, high-quality skincare that’s safe for sensitive, maturing, and allergy-prone skin.
Founded by Michelle Weir after a lifelong struggle with eczema and reactive skin, our mission is to deliver non-toxic, fragrance-free (except for gentle botanical extracts), and results-driven skincare that calms, nourishes, and transforms your skin without causing irritation.
Every ingredient is carefully selected for its ability to soothe, hydrate, and support a radiant, youthful glow — with powerful botanicals, gentle actives, and no synthetic nasties. Our range is vegan-friendly (well... mostly!Apart from a co-emulsifier), cruelty-free, and handcrafted with care in New Zealand.
Because this isn’t just about skincare — it’s About You.
Meet The Founder
Michelle Weir
My journey began with a personal struggle. As a foster child with chronic health issues, I was diagnosed with a rare form of eczema, which I still manage today.
Having spent thousands on top brands, mid brands then trying cheap brands which all didnt work and continued to cause irritation and rashes then eczema all over my face and body, my passion was sparked to find out what it is that causes the reaction so I can create my own gentle yet effective skincare utilizing Mother Nature's potent botanicals, and help others facing similar challenges.
After pursuing my passion for skincare formulation, I was honored to win one of five worldwide scholarships to complete a Diploma in Organic Skincare Formulation with Formula Botanica, United Kingdom. This opportunity solidified my commitment to creating skincare products that are both effective and kind to the skin.
Through dedication and perseverance, I built About You Beauty, funding it step by step from my wages, producing the Heaven Sent Range, Pure Alchemy in every product produced. Every product is designed to help you feel confident, healthy, and beautiful—mind, body, and soul.
You are invited to try our pure, toxin-free products, crafted with nature’s most calming and beautifying botanicals, naturally derived ingredients.
I believe in the power of nature to nurture and heal, I look forward to supporting you on your skincare journey.
Stay Focused Dedicated Determined
Always Remember
Its About You
Love Yourself ~Love Your Skin
M xo
"Michelle Weir"
After pursuing my passion for skincare formulation, I was honored to win one of five worldwide scholarships to complete a Diploma in Organic Skincare Formulation with Formula Botanica, United Kingdom. This opportunity solidified my commitment to creating skincare products that are both effective and kind to the skin. Personally I test everything before sending it to my testers. The philosophy is " If it doesn't work for me, it definitely won't work for anyone else"
Thank You Lorraine and the Formula Botanica Team.
After pursuing my passion for skincare formulation, I was honored to win one of five worldwide scholarships to complete a Diploma in Organic Skincare Formulation with Formula Botanica, United Kingdom. This opportunity solidified my commitment to creating skincare products that are both effective and kind to the skin. Personally I test everything before sending it to my testers. The philosophy is " If it doesn't work for me, it definitely won't work for anyone else"
Thank You Lorraine and the Formula Botanica Team.
M xox